So what is Graphic Design?
In a nutshell it is a collaborative effort of designers, writers, photographers and illustrators creating and producing and marketable visual image conveying a message to a target audience. It is the job of the designer to mesh these all together to create the perfect visual image of a business.
Design can also aid in selling a product or idea through effective visual communication. It is applied to products and elements of company identity like logos, colors, packaging, and text. Together these are defined as branding. Branding has increasingly become important in the range of services offered by many graphic designers, alongside corporate identity. Whilst the terms are often used interchangeably, branding is more strictly related to the identifying mark or trade name for a product or service, whereas corporate identity can have a broader meaning relating to the structure and ethos of a company, as well as to the company’s external image. Graphic designers will often form part of a team working on corporate identity and branding projects. Other members of that team can include marketing professionals, communications consultants and commercial writers.
source: answers.com
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